Eye of the beholder
All the images below are the results of a chain. Each participant invites the most beautiful person they know to sit for their photograph. The subject to the left of each row is the photographer of the people to their right. Each line a new chain. The idea invites participants to consider what beauty means and who in their world most embodies that definition. Some of their thoughts were captured in interviews following the photoshoot.
This project was an opportunity for me to spark conversation on the topic of beauty and its role in the world. And, as photographers, what techniques we can emphasise in the visual story around beauty. The photographers were a group of 17 Armenian teenagers studying at TUMO Centre of Creative Technology in Yerevan, Armenia.
The project, titled Eye of the Beholder ran for two weeks in the summer of 2025.
ElleAime Campaign
Our recent shoot for Elleaime Jewellery at the Hoxton Lloyd Hotel in Amsterdam captured the essence of pieces designed to move effortlessly through every part of the day. Set against the hotel’s rich textures and modern character, the collection highlighted jewellery with a cross-purpose elegance — striking enough to elevate an evening look, yet understated in form and function for everyday wear. The result is an aesthetic that feels timeless, versatile, and intimately connected to the rhythms of contemporary life.